Think of your website as your digital storefront. You want to make sure that it makes an awesome first impression, answers your customers’ questions, and encourages them to visit or call to make a purchase. Having a beautiful and responsive website is important to get ahead of your competitors, some of whom may already have a website that is driving sales!

Why is it so important to have a website?
  • 93% of business purchase decisions start with online searches – this means they may not even call you if you don’t have a website!
  • 4 out of 5 consumers use smartphones to shop, so not only do you need to have a website, but it needs to be responsive.
  • Google changed their algorithm in April of 2015. Websites that are non-responsive not only get a lower ranking than those companies that have responsive sites, but may even get ranked below companies without a website!
  • 70% of mobile searches lead to online action within one hour, meaning you need a responsive website and you need it yesterday!
  • A website helps your business establish credibility with the consumer.
  • A website also makes your business accessible 24/7.


SEO or Search Engine Optimization is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results are ever evolving to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, we keep up with the update with the features that will allow for better search results and this can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.


Our patented tool easily lets us monitor your online reviews from all the major review websites and gain powerful insights into what customers are saying.

Contact us for more details and get started today.